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In a similar spirit. he's taken pains to revitalize his live sound. He has recruited Miles Zuniga and Joey Sheffield from the Austin pop-rock band Fastball and Brian Becken and Bruce Hughes from the acoustic-music ensemble the South Austin Jug Band. In blending strains of acoustic roots music with pop melodicism and his own incisive sense of song craft. Robison is injecting a new vigor and energy into his live shows. As one of the most acclaimed tunesmiths to come out of Austin. Bruce has worked in the traditional musical model all his life. But although his songwriting work ethic remains anchored to traditional values-strong storylines. compelling characters. hook-laden melodies-Robison is working hard to refit his business model to reflect new music industry realities. By using radio. the web and old-fashioned. boots-on-the-ground live shows. Robison is taking steps to make it easier for fans to find his music without having to rely on the vagaries of traditional promotion outlets. This year. Bruce is giving away free "Song of the Month" downloads. via his website (www.brucerobison.com/som) and social networks. The free tunes. which are switched out monthly. include fresh-from-the-studio songs as well as past music from his catalog. Bruce Robison has hit the musical trifecta as a songwriter. performer and recording artist.